Hyatt Centric Buckhead Hotel
This photoshoot at the Hyatt Centric Buckhead Hotel in Atlanta highlights the hotel’s refined interiors and vibrant character. The goal was to capture the balance between modern design and local influence, using natural light and clean composition to emphasize the property’s welcoming energy and sense of place.
The design of the 218-room Hyatt Centric Buckhead was inspired by three overarching themes – the Historical Local Context, Compression and Expansion, and Georgia’s vast natural Clay Resources – alongside the Hyatt brands’ international and global spirit of color, pattern, and fashion.
Georgia is famed for its bountiful clay resources and has a rich history of pottery with archaeologists dating pottery remnants found in the region to as early as 3,000 BC. Georgia’s four hundred and fifty or so known folk potters did not consider themselves artists; instead, they were humble artisans, like the blacksmith or basket maker, and primarily focused on the creation of vessels for simple everyday use. Appropriately, a playful expression of clay, pottery, and sculpture throughout the space celebrates the history of these local creators, sculptors, and artisans.
This theme can be seen in the glazing, shape, and color of the front desk, the first stop on any visitor’s journey inside the property, which also features a light installation inspired by the shape of pottery. A pottery wall installation by American artist John Johnson adorns the area next to the front desk, while elevator cab artwork from Quebec-based artist Claire Desjardins again gives off a glazed look. Visitors are greeted by a reception wall located behind the front desk, featuring a locally inspired pattern and motif. Robust coloration adorns the elevator lobby wall, and in the guest corridor, a patterned wall covering leads travelers to and from the elevator banks, intuitively guiding guests and easing the internal navigation.
Headboards in the guestrooms are inspired by paint on ceramics, while the pattern on the TV wall wallcoverings was inspired by the crackled texture of worn glazed pottery. Guestroom area rugs express the organic shape of earthenware, along with the greater Georgia clay landscape. A chevron fabric pattern highlights the headboards, recalling fashionable elements of the neighborhood. Closets within the rooms are entirely unique, celebrating fashion and the neighborhood’s many varied upscale boutiques.
The elegant neighborhood of Buckhead in Atlanta houses both low-rise and high-rise structures, and this compression and expansion is likewise expressed in the hotel’s design. The neighborhood features both urban landscapes and plentiful green space, with architecturally striking commercial and residential buildings prevalent throughout. Buckhead’s convenient location close to many of Atlanta’s most popular destinations makes it an ideal location for a short or long-term stay, while providing a true feeling of a home away from home in a clearly defined neighborhood with a distinct personality of its own. The notion of opposites and contrast along with expansion and compression were seamlessly incorporated throughout the design of the hotel.